We talk so much about the wellbeing of the child, while the person doing the caring can slowly disappear behind the care itself.

What if we shifted our focus from Baby on Board to Mother on Board?

To make the mother visible too: the person driving, listening to the crying, checking the mirror, navigating traffic, making decisions, carrying the responsibility of keeping everyone safe.

But the car is only one place where this happens.

What if we looked beyond the car—to our homes, workplaces, public spaces, communities, and systems—and asked the same question:

Where is the mother in all of this?

To acknowledge her presence.
Her labour.
Her safety.
Her agency.

What changes when we begin to see the caregiver?

This is where Mother on Board begins.